Have you ever thought about making your life simpler by purchasing your natural hair products on Amazon? Many naturals understand the struggle of visiting multiple Target locations along with a plethora of other beauty supply stores in order to find their perfect cocktail mix of natural hair products.
Finding your favorite brand of shampoo, deep conditioner, conditioner, leave-in conditioner, moisturizer, and gel can turn into a day-long scavenger hunt.
Buying natural hair products on Amazon is one of the most overlooked and underused resources. We take great pride and care in the maintenance of our natural hair care regimen and buying natural hair products on Amazon makes caring for our natural tresses a breeze.
You can purchase all that you need with one click! What makes purchasing natural hair products on Amazon even more superb is that you’re able to read honest and detailed customer reviews on the products that you’re interested in.
Some customers that have left Amazon reviews have taken the extra mile to include before and after as well as hair progress photos of their hair. This takes the “trial & error” stage out of buying natural hair products.
We took great pride in knowing that we’ve rounded the highest-rated natural hair products on Amazon!
Our detailed list of shampoos, stylers, moisturizers, and even edge controls will be able to assist you with each stage of your natural hair care process.
Below Are The Highest Rated Natural Hair Products On Amazon To Buy
1. SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Shampoo & Conditioner
SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Shampoo & Conditioner, $19.99
5-Star Review From Verified Purchase:
“I have thick, 3c-4a hair. It’s about 4-5 inches long. Starting with the shampoo, it’s pretty mild, but great at getting rid of buildup. It only takes 1 shampoo to get my scalp clean. It doesn’t leave my hair too dry either. The conditioner worked well too! It left my hair fragrant and soft. Rather moisturized as well.“
2. The Roots Naturelle Virgin Hair Fertilizer Conditioning Treatment
The Roots Naturelle Virgin Hair Fertilizer Conditioning Treatment, $14.13
5-Star Review From Verified Purchase:
“I do not write reviews, but I had to for this product. When I say this product is everything, it is EVERYTHING! I have 4a/4b hair, and my hair literally melted like butter when I put this product in my hair, and after I washed it out, my hair was still soft and moisturized. It was extremely easy to detangle after use. I will definitely be purchasing it again. If I could give it 100 stars, I would.“
3. Aria Starr Castor Oil Cold Pressed
Aria Starr Castor Oil Cold Pressed, $12.95
5-Star Review From Verified Purchase:
“A miracle worker. This castor oil is a must for anyone with dry, itchy scalp and or medically diagnosed scalp dermatitis, eczema, and psoriasis. It gets rid of those issues, your scalp is sore-free, bump-free, itch-free, and smooth and clean! Most importantly it makes your hair grow like wildflowers (thick and gorgeous), and doesn’t smell, it almost is scent free unlike other castor oil brands I have tried that make your hair smell SOUR. No Scent. I massage daily on my scalp and hair. Luv Luv Luv and so will you“
4. As I Am Double Butter Rich Daily Moisturizer
As I Am Double Butter Rich Daily Moisturizer, $11.33
5-Star Review From Verified Purchase:
“My 4a/4c hair eats this up like crazy. After spraying my hair with water and then applying this my hair dries soft and fluffy. I will be trying their other products.“
5. Carol’s Daughter Almond Milk Shampoo & Conditioner
Carol’s Daughter Almond Milk Shampoo & Conditioner, $15.62
5-Star Review From Verified Purchase:
“This stuff smells so good and makes my hair feel so nice I know they screaming to the hair gods right now. I have textured 3c/4a hair and so I need to be more careful with the things that touch my hair and THIS is it sis.“
6. TGIN Honey Miracle Hair Mask Deep Conditioner With Raw Honey & Olive Oil
TGIN Honey Miracle Hair Mask Deep Conditioner With Raw Honey & Olive Oil, $10.49
5-Star Review From Verified Purchase:
“Really love this deep conditioner. I have fairly thick, 4b/4c/4a hair, and some products either don’t penetrate my hair or I had to use a ton of it to work. The consistency of this d.c. is nice and thick and feels like it is doing its job as soon as I put it on my hair. I apply a small amount, making sure to coat my ends then leave it on for 30 minutes. I have tried it with my heating cap and without. Both times my hair felt soft, moisturized, and smelled great. It is a little pricey, but well worth it.”
7. OKAY Jamaican Black Castor Oil Treatment
OKAY Jamaican Black Castor Oil Treatment, $8.76
5-Star Review From Verified Purchase:
“I wish it was a love it button!!! I love this stuff put it on your hair and let it sit with a plastic cap for 2 hours, super soft!“
8. Carol’s Daughter Black Vanilla Shampoo & Conditioner
Carol’s Daughter Black Vanilla Shampoo & Conditioner, $15.58
5-Star Review From Verified Purchase:
“Smells absolutely incredible I can’t believe it for the price it’s one of the best products I’ve ever used in my low porosity 4 type hair. I thought the product wasn’t going to be as good as people said in the reviews because of the price but since I am one year natural and I’m still experimenting with products that work on my hair I decided to go for it and this is literally one of the best decisions I’ve made in my life LOL I was not disappointed the moisture was incredible it makes my hair crazy soft which made me shook because no other products other than tgin Miracle Mask and Creme of Nature products make my hair soft and moisturize if you have a similar issue as I do you should just buy this product go for it and the price is so worth it“
9. Wild Growth Hair Oil
Wild Growth Hair Oil, $8.69
5-Star Review From Verified Purchase:
“This product has made my hair grow over 5 inches in the last few months! I think it’s worth the hype! I’ve seen amazingly healthy results. My skin and nails are so beautiful!! My boyfriend uses it on his beard and he loved his results as well! We both love the earthy, natural smell too!“
10. Oyin Handmade Hair Dew
Oyin Handmade Hair Dew, $12.97
5-Star Review From Verified Purchase:
“I love this. Tried it after being highly rated on the natural community. I’m glad I did. I have 4b 4c mixed texture. This is the only moisturizer that works without weighing my hair down or leaving oily film or leaving a bunch of build-up. And it smells yummy!“
11. Jane Carter Solutions All Natural Nourish & Shine
Jane Carter Solutions All Natural Nourish & Shine, $14.71
5-Star Review From Verified Purchase:
“I absolutely love this product. It makes my hair soft and easy to comb through. My hair is naturally coarse and this product makes all the difference. it instantly makes your hair soft and smooth and it last for days. You do not need to apply this product every day to make your hair soft. You only need a very little bit. Anything more than nickel size for your entire head is too much. It is slightly heavy so you definitely do not want to use too much. it smells amazing as well. I have not used it on my skin although I believe it would feel good on my skin.“
12. TGIN Green Tea Leave-In Conditioner
TGIN Green Tea Leave-In Conditioner, $10.49
5-Star Review From Verified Purchase:
“I have a mix of type 4 hair with majority 4b. I have been searching for and wasting money on leave-ins until now. I have been using the TGIN buttercream for the past year but just tried this leave-in for the first time. It melted into my hair. My hair was immediately soft, shiny, smooth, and my curls sprang to life. Pairing this with the TGIN buttercream and a little jojoba oil to round out my LCO method, detangling was much easier and my twist-out was the best ever. It even made an oddly rough section of hair softer and easier to detangle. Not to mention it smells so yummy without being overwhelmingly strong. I applied it to damp hair and after my twists were dry my hair was super soft and shiny with bounce and no greasiness. The leave-in feels really light but delivers lots of moisture. I have finally found my favorite leave-in!“
13. Aunt Jackie’s Flaxseed Intensive Repair Conditioning Mask
Aunt Jackie’s Flaxseed Intensive Repair Conditioning Mask, $7.00
5-Star Review From Verified Purchase:
“I have been searching for a conditioning treatment for my thick very curly and kinky coils….and finally I found one that works! Auntie Jackie is my saving grace! I was so surprised at the transformation of my hair once this conditioner was applied. Soft silky and detangled! I thought this soft heavenly feeling of my hair would not last once it was rinsed out but WOW it felt the same.!! Even when it was dried naturally…Good gosh! my hair felt soft and alive with no tangles and had a fresh, clean scent. Would definitely recommend for thick kinky coils!! AMAZING PRODUCT!!!“
14. Kinky Curly Knot Today Leave-In Conditioner/Detangler + Kinky Curly Curl Custard
Kinky Curly Knot Today Leave In Conditioner/Detangler + Kinky Curly Curl Custard, $29.00
5-Star Review From Verified Purchase:
“Love this stuff. It does not build up. It really hugs my natural curl pattern and brings it out. People have thought I had on a wig. They are always asking me what I put in my hair and then I see them writing. The leave-in is good too! The product is just good.”
15. CURLS Blueberry Bliss Reparative Leave-In Conditioner
CURLS Blueberry Bliss Reparative Leave-In Conditioner, $14.99
5-Star Review From Verified Purchase:
“I love this leave-in conditioner!! It has a very light scent that’s barely there, which is okay but I prefer a stronger scent. But the product is awesome! It’s difficult for me to find a product that keeps my kinky curly hair moisturized but this works wonders!!!!“
16. Design Essentials Natural Honey Curl Forming Custard
Design Essentials Natural Honey Curl Forming Custard, $9.59
5-Star Review From Verified Purchase:
“This product has made my kinky hair easy to wear and beautiful. You can’t imagine how many people have stopped me to ask for the name of the product I use… I have become their free advert. I discovered that once I apply it to my hair, I could carry it for a week. Every morning, I would spray water on my hair and use the tip of my fingers to pull. the curls would just bounce back. It also keeps the hair moist which I think is the reason it retains the natural curls. When the hair is completely dry, it doesn’t quite look curly. If you don’t mind your hair being a little moist, then it’s good. I am 100% African, I have tiny kinky curls and this really defines it.”
17. Design Essentials Rosemary & Mint Stimulating Super Moisturizing Conditioner
Design Essentials Rosemary & Mint Stimulating Super Moisturizing Conditioner, $9.36 for 6oz, $36.99 for 32oz
5-Star Review From Verified Purchase:
“Absolutely love this Deep conditioner. It woke up my scalp. It has my hair and both of my daughter’s hair feeling soft and manageable. One of my daughter’s hair is 4C the other has 4a hair. My hair is relaxed. We can all use this conditioner it’s that good. It’s not too strong either one of my daughters is 3 years old the other is 13. I leave it on for 30 min under a dryer. Leaves their hair moisturized.“
18. Alikay Naturals Essential 17 Hair Growth Oil
Alikay Naturals Essential 17 Hair Growth Oil, $16.88
5-Star Review From Verified Purchase:
“I have been using this product for three months my hair went from chin length to shoulder length with the assistance of this oil. I use it at night with a 10-15 min scalp massage and it has worked wonders on my 4c hair!”
19. Uncle Funky’s Daughter Curly Magic Curl Stimulator
Uncle Funky’s Daughter Curly Magic Curl Stimulator, $32.99
5-Star Review From Verified Purchase:
“This product is amazing and I hope they never stop making it or change the formula. It defines my fine textured natural hair without making it hard or weighing it down. I should add, I have a TWA. It leaves my hair shiny, defined and adds a little volume. I don’t know my hair type, but if I were to guess I would say it’s 4a and 4b. I would recommend this product.“
20. Shea Moisture Strengthen & Restore Leave-In Conditioner
Shea Moisture Strengthen & Restore Leave-In Conditioner, $12.97
5-Star Review From Verified Purchase:
“I have naturally curly hair (type 3A/3B). Shea Moisture Leave-in Conditioner is the best I’ve ever tried I applied a generous amount to freshly shampooed hair and let it air dry. I’ll use less next time because it felt like a little too much. It defined my curls, provided shine, and my hair was not frizzy at all. I did not need to spritz my hair with water in the middle of the day because my style remained nice all day. This replaces all my leave-in conditioners. I’ll update my review after I try it when doing a roller set – I think that will work nicely if I allow my hair to air dry while in magnetic rollers. Very pleased!“
21. OBIA Naturals Curl Enhancing Custard
OBIA Naturals Curl Enhancing Custard, $13.49
5-Star Review From Verified Purchase:
“Let me tell you I have been through HELL with finding a product that does just what it says with kinky coily tougher than 4b hair and I have tried everything. This is the ONLY one that delivered. God bless this company. Thank you thank you thank you! I will never use anything else. My usually coarse and dry hair is immediately softened and more pliable when I apply the enhancing custard and although I now know better than to think any product would automatically give me the perfect curl pattern that we see on blogs and naturalistas on youtube, this one is as good as it gets and would do anytime any day!“
22. Alikay Naturals Dulce Hydrating Curl Lotion
Alikay Naturals Dulce Hydrating Curl Lotion, $23.99
5-Star Review From Verified Purchase:
“If you have 4C natural hair this is perfect. I’ve been natural for 4 years and this product really defined my curl to where I was happy with my kinky hair. Tried a lot of products over the years but this really does it.”
23. Style Factor Edge Booster
Style Factor Edge Booster, $9.45
5-Star Review From Verified Purchase:
“Hands down this is the best edge control I’ve ever purchased. I’m in the transition stage and am trying to use as little heat as possible, and this edge control has helped me to refrain from heat. With just a little product my edges are completely laid. If tied down for a few minutes after applying the product it works even better and lasts all day! I personally haven’t experienced the white residue. No complaints from me. Smells great too. I’ll definitely order again.“
24. Miss Jessie’s Pillow Soft Curls
Miss Jessie’s Pillow Soft Curls, $17.67
5-Star Review From Verified Purchase:
“so I have super big curly hair but sometimes it looks frizzy and uneven.. I used Pillow Soft Curls for the first time and it’s soooooo soft and my curls are twice its size .. bouncy, soft, shiny, and voluminous!! AND it smells great.. I deff recommend!! if you want to know what I really did with my hair I used SheaMoisture Coconut and Hibiscus Curl Enhancing Smoothie along with the pillow soft curls ( use a generous amount of Pillow soft curls) let it air dry and you’re set.“
25. Camille Rose Naturals Almond Jai Twisting Butter
Camille Rose Naturals Almond Jai Twisting Butter, $15.52
5-Star Review From Verified Purchase:
“I cannot believe how amazing Camille Rose Naturals has been for my 4C hair. I’ve been growing my hair naturally for a little over two years now & her hair line works amazingly for keeping my low porosity hair super soft and moisturized. My two-strand twist-outs have great hold using this almond jai along with the aloe-whipped gel and stay soft and fresh for days! 10/10 highly recommend!“
26. Taliah Waajid Curly Curl Cream Hair Lotion
Taliah Waajid Curly Curl Cream Hair Lotion, $8.67
5-Star Review From Verified Purchase:
“I have purchased many different types of natural hair products on Amazon for my natural hair (4C), and none have impressed me as much as Taliah Waajid. I recommend it to anyone! The shampoo, hair lotion, and leave-in conditioner are so great, and make my hair super soft and manageable… I use the kid’s leave-in-conditioner for my son; I love the way it smells! They’ve made a loyal customer out of me!“
27. Hairfinity Botanical Hair Oil
Hairfinity Botanical Hair Oil, $19.99
5-Star Review From Verified Purchase:
“I like this product a whole lot. I’ve been using it for about 2 weeks. I want to say how much a little bottle goes a long way. I keep my hair braided under my wigs so it’s easy to apply on protective styles. I notice my edges are growing like crazy and my hair is not so brittle anymore. I also recognize how my hair isn’t Shedding much at all. It’s only been two weeks and I’ve noticed a major difference. I have the pills but don’t use them regularly as I do the oil.“
28. Hairfinity Hair Strengthening Amino Treatment Masque
Hairfinity Hair Strengthening Amino Treatment Masque, $19.99
5-Star Review From Verified Purchase:
“Love how moisturizing this mask is! My hair is quite damaged from all of the coloring and the heat and this mask made it feel extremely refreshed and moisturized. I love it and can’t wait to continue using it. It smells good and the hair feels amazing after it’s dried. I look forward to seeing the long-term effects!“
29. Kaleidoscope Hair Regrowth and Strengthening Oil
Kaleidoscope Hair Regrowth & Strengthening Oil, $14.00
5-Star Review From Verified Purchase:
“My hair was balding and my edges were wrecked from years of wigs and weaves. I got crotchet braids and the stylist recommended these drops. I had no edges to braid but honestly, within a week of almost daily use, I could notice a difference in my edges and significant hair growth. I use about 3 droppers worth of product 5xs a week. More than recommended but it’s working for me. Will definitely buy again.”
30. Fro Butter Emu Oil Hair Growth Treatment
Fro Butter with Emu Oil , $17.00
5-Star Review From Verified Purchase:
“My hair can be really coarse and it loves heavy oils like castor oil. But this combination of oils is amazing!! It makes my hair feel so soft and helps it retain moisture can’t wait to buy again. A little does go a long way so I don’t have to drench my hair in it. I am definitely a fan forever. The smell isn’t very powerful or bothering to me, I wear head wraps constantly and it is not like a scent that seeps through.”
