Influencer Marketing is an advertising & marketing technique that can turn your business into a multi-million and even billion dollar brand. Marketing is most businesses, especially businesses that are looking to expand their reach, biggest budget. Traditionally, when companies want to sell a product they go through a marketing or advertising agency to come up with the idea of how they are going to sell and market their product. The company will pay a production company so that their advertisement can come to life and will then spend an exorbitant amount in order to have the advertisement campaigned featured on different media outlets. Companies will spend millions to billions upon billions of dollars just on their advertising campaigns. In a nutshell, this is how advertising campaigns have been done in the past and although it still is, especially with the more established companies such as Comcast Corp. that spends about $5.75 billion dollars, AT&T that spends $3.52 billion, and Ford Motor Company that spends $2.25 billion dollars annually on advertisements, many companies are beginning to profit from the positive benefits of using influencer marketing.
3 Reasons Why Your Small Businesses Need Influencer Marketing…
1. They Drive Traffic
Instead of brands spending millions and billions of dollars on expensive advertising campaigns, they’ve realized that they can get the same results, if not better, at a fraction of the cost by implementing influencer marketing into their marketing strategy. When companies use influencer marketing they are cutting out all of the extra costs of paying a production company and are going directly to influencers that have smaller, but more targeted audiences to distribute their content. These influencers are coming up with the concept, producing the content, and will distribute the content to their audience all based on whatever the companies needs are.Implementing influencer marketing into your company’s marketing strategy means that you can source volumes of high-quality content, engagement, traffic, and reach while spreading your budget across various target audiences or concentrating your budget on a specific niche and demographic for the fraction of the cost of a traditional advertising campaign.
Driving traffic to your website, online store, and social media channels is important because it demonstrates consumers moving through a sales funnel and engaging with your brand. SEO-focused influencer marketing collaborations, such as those that blog, can drive more traffic to a brand’s website to convert more leads.
2. They Improve Your SEO (Search Engine Optimization)
Just as influencers on instagram as well as influencer that blog can drive traffic to your website, online store, and social media channels, they also help to improve your SEO and backlink quality. While social shares are not directly linked to Google’s or any other search engines ranking algorithm, blog links pointing to your website are extremely beneficial. This is why it’s exceptionally important to work with influencers that have a blog and not just Instagram as an outlet to publish content. In order for your businesses’ products or product categories to rank on the first page of Google the more quality backlinks the particular brand will need. This means that the brand must collaborate on SEO-focused influencer marketing strategies so that their brand and products can overtime become featured on the first page of any search engine.
3. They Generate Sales
Influencer marketing generate sales, which is why many brands are jumping on this marketing technique. Depending on the strength and reach of the influencer’s channel, the type of campaign and the length of the campaign, sales will be generated immediately, in waves, or over a number of weeks. To learn how to increase your sales with little to no budget or to understand how to maximize your earnings while getting the most out of your influencer marketing campaign, you can purchase our detailed guide on how to use influencer marketing to increase your sales and grow your business.
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